about us

who we are 

formé was founded by fashion e-commerce operations specialist Christy Watson, who grew tired of the endless search for underwear that met her every need. Constantly looking for something fashion-forward, genuinely comfortable and effortlessly sexy that didn't break the bank, and with her years of experience working in the fashion industry, Christy has brought a unique perspective to women's intimate wear.

what we believe

formé believes in uncompromising quality and comfort whilst making you feel undeniably sexy. Our pieces are crafted for women who refuse to choose between looking beautiful and feeling at ease in their own skin.

Christy has always believed that understated luxury speaks louder than anything flashy. Our designs embody this philosophy - they're sophisticated without trying too hard, beautiful in their simplicity.

our promise

Every piece we create is designed to honour exactly who you are. We make underwear that moves with your life and celebrates your body, because feeling your most beautiful shouldn't be a luxury - it should be a given.

formé exists for the woman who knows her worth and wants underwear that gets it too.